Events and launches for Family brands

Entertaining and engaging

At Highlight PR, we help family brands create events and experiences that delight children, engage parents and build emotional connection across generations.

Whether you’re launching a new campaign, promoting a cultural moment or activating a character IP, we design live experiences that are rich in story, shareability and brand meaning.

From trail-based takeovers to themed brand zones and show-stopping stunts, our family-focused activations make people stop, smile — and share.

Why Our Events for Family Brands stand outk

Built for All Ages

We design events that appeal to children and adults alike — balancing playful experiences with meaningful storytelling to ensure relevance across the whole household.

Designed for Social and PR

Our activations are engineered to create content — whether that’s video, influencer engagement, or media-ready moments. We build in photography, talking points and editorial angles as standard.

Proven to Drive Footfall and Coverage

From festivals to shopping centres, city-wide trails to IP-themed installations, we’ve delivered high-performing campaigns that combine fun with real reach and ROI.

Our Events & Launch Services for Family brands include:

  • Concept creation and experiential design
  • Venue sourcing and event production
  • Family-focused partnership activations
  • Influencer and media guest list management
  • On-site content capture for earned and owned use
  • Integration with social, influencer and paid plans
  • Reporting on engagement, footfall and campaign performance

Case study spotlight

Beast Lab – Influencer Launch Experience

To bring Moose’s must-have Beast Lab toy to life, we staged a one-day family influencer event in London — blending science lab theatrics with the reveal of a Roblox game integration, plus hands-on play. Kids immersed themselves in the toy’s transformation mechanic as well as the metaverse game play. Meanwhile creators captured TikToks, Reels and long-form content on-site.

Case study spotlight

The Big Dog Art Trail – Public Family Experience

We supported the summer-long Big Dog Art Trail with a social and PR campaign designed to encourage family footfall and engagement. Featuring artist-designed sculptures, interactive posts and community-driven storytelling, the event became a memorable and widely shared family outing.

Why Highlight PR?

  • Deep experience with family events, cultural partnerships and IP brands
  • Trusted by entertainment companies, trail organisers and kids’ networks
  • Skilled at making events inclusive, safe and story-driven
  • Strong track record of delivering earned media and influencer value
  • Proven performance in both regional and national activations

Ready to create a launch that gets families talking?

Let’s build an experience that brings your brand into the heart of family life.