Little Live Pets

My Puppy's Home

TikTok by @danspragg

My Puppy’s Home Welcome Home ‘Pawties’

Dreams came true for dog lovers in the Highlight office with the launch of My Puppy’s Home toy from Little Live Pets.

We worked like dogs with a bone to organize welcome home ‘puppy pawtie’ experiences for family influencers e.g. Dan Spragg and Nathan Massey.

We provided a giant dog kennel resembling the toy for influencers to build with their kids, creating content that showed the toys attributes to help children nurture and welcome a pet in super-size.

Underpinning the creator content was a hard-working product placement press office and creator outreach programme.

Our Results

  • 486k paid influencer reach
  • 331 items of press coverage (4.5m reach)
  • Featured on ITV’s This Morning Best Christmas Toys