CASE STUDY: Thready Bear Thready Bear x Michael Rosen Launching Thready Bear with Michael Rosen To launch Moose Toys’ innovative Thready Bear—an interactive teddy with 70+ reactions—we needed a standout campaign in the competitive ‘Special Feature Plush’ category. Enter Michael Rosen, award-winning author and We’re Going on a Bear Hunt creator, to craft and perform … Read More
CASE STUDY: Magic Mixies Pixlings Potion Party Pixlings Potion Party We waved our magic wands for the Magic Mixies latest potion making/doll surprise reveal toy from Moose Toys: Pixlings . An exclusive Potion Party – including character themed actresses, potion magic, charm chanting and more – became the backdrop for paid and organic content used … Read More
‘SOL’ Kids’ TV film premiere ‘Sol’ is a film about a boy’s journey through grief which premiered on the 2020 Winter Solstice. With seven TV broadcasters all premiering ‘Sol’ simultaneously, producer Paper Owl Films wanted to drive tune-in across national and regional audiences. Our Role Co-ordinate PR for ‘Sol’, liaising with seven broadcasters & funders … Read More