Good things come in pairs. A widely accepted saying that’s particularly true in the world of licensing. We look at some great win-win partnerships involving children’s character brands.
Zodiak Kids has appointed Highlight PR to manage PR, social media and events to support the July consumer product roll-out of its hit preschool TV show, Tickety Toc.
Highlight PR has been appointed by licensing agent Metrostar to promote a new range of Dear Zoo licensed products to coincide with the 30th Anniversary of the classic picture book.
It’s been an action-packed year so far for Miffy, as this classic children’s character celebrates her 55th anniversary throughout 2010. As we enter the final quarter with Christmas on the horizon, we look back at some of the highlights.