What makes a great editorial photograph?

20th May 2016

A picture used to tell a thousand words. Now, in our fast-paced culture where the next story is just one quick swipe away, a striking visual is everything.

Anniversary PR: make the most of your milestone

14th March 2016

Anniversaries deserve to be celebrated. The important milestones of brands, characters and companies should not be overlooked. A focus on anniversary PR always pays off in the long run.

Effective PR strategy in a nutshell

6th January 2016

An effective PR strategy is vital for success. Most business owners are short on time, so getting it right first time is essential. But where do you start?

What is content marketing?

16th December 2015

Content marketing is on the rise. It’s little wonder. Content has never before had such an essential role to play for B2B and consumer marketers alike. But what exactly is it, and how does it work?

5 top tips for a successful press launch

8th October 2015

Capturing media interest and attracting the press to a launch event is a task that should not be taken lightly. When planning, it pays to remember five top tips.

How to build a social media community

2nd February 2015

Brands can use social media to go beyond their traditional role as product or service providers and instead become ‘conversation starters’. This reinforces the consumer-brand relationship, creates loyalty and can generate revenue.

How to run a social media competition

19th January 2015

Any savvy social media marketer worth their hashtag will know that the most valuable route for a social media competition is to encourage fans to both engage with and create content for your brand.