What do you get when you cross one of the world’s most popular social media platforms and QVC-style home shopping?
The coronation of King Charles III was a momentous event – and with a run up of brand activity culminating in a weekend of celebrations, we recap some key highlights and takeouts.
Working in the food industry in 2023 is challenging. Rising inflation and shortages in the supply chain are putting unprecedented pressure on food brands. Here is our low down of the top trends influencing the industry.
LinkedIn is an invaluable asset to your social media package. But, with so much noise, how do you craft the perfect presence? Here are our top tips.
Influencer marketing continues to be a powerful and dominant channel. Here’s part 1/2 of our guide to effective influencer marketing which delivers ROI.
As the saying goes, laughter is the best medicine. And what better way to inject some humour into your brand than with an April Fool’s Day prank?
While there has been resistance to AI in the past, PRs are now taking notice of the potential benefits it can bring to their daily lives. However, there is one question that overrules them all…
One thing that’s made itself apparent over the past few months is that TikTok is a phenomenal space for changing people’s lives.
2023 is fast approaching, and that means a host of new food trends are taking root ready to become cult classics for the year to come. What will be worth the hype, and what will be consigned to the history books?
Wondering how best to communicate your business’s sustainability strategy? Here are a few useful tips – even if you’re not 100% sustainable.
I had only realised that I finally ‘broken into PR’ when I was on the other side of a careers fair table last week, giving advice to uni students about how to get into the PR industry. To round up what I’ve learnt so far (which is a lot) here’s my top 10…
2022 State of Influencer Marketing reports have started to land, charting the official trends across 2020-2021 which have continued to play out this year. Here’s a recap of the big take-outs you need to know…
Last week marked the return of Goodfest Cornwall, a two-day event exploring the themes of Triple A – Accessibility, Affordability and Authenticity. We’ve charted some of the big headlines here…
When used correctly, Instagram Reels will get eyeballs onto your content and clicks to your profile.
Which are the brands that are hitting the mark with their #StayHome campaign content?
How do you communicate your brand’s ethical credentials to a growing number of conscious consumers?
Celebrities. Social superstars. Macro, micro and nano influencers. Which is the best fit for your next campaign?
Influencer marketing is now hugely, well, influential. But with so many ‘influencers’ going head-to-head in the very crowded social media arena, where do you begin?
Our attention spans have never been smaller. In the face of a relentless stream of breaking news, and with mobile devices ever-present, there’s never been a better time to tell a story quickly.
The humble blog is now one of the most powerful tactics within the content marketing toolkit, offering up big commercial benefits. Find out why.
A change of direction for Waitrose, a highly influential social network and a brave new direction for a national broadcaster. Highlight PR rounds up this week’s top stories.
A change for good, stories on food waste and women’s rights are leading the news headlines this week. We take a closer look at three topical news stories that have got us talking.
From the battle of the supermarkets to a very timely social campaign, three news stories have got us talking this week. Let’s take a closer look.
We love bringing personalities and characters to life on social. The starting point is finding the right tone of voice which really captures the brands’ values.
Healthy snacking, savvy shoppers, functional foods and authenticity – we explore the trends and patterns in consumers’ purchasing decisions and lifestyle choices most likely to have an impact on food and drink brands in 2018.
A solid PR strategy applies to all stages of a licensed character’s lifecycle. It’s the key ingredient to reaching the right audience with the right message at the right time.
A crystal clear brief always pays off in the long run. When thinking about hiring an agency to support your brand, it’s invaluable to have the right kind of information handy from the very beginning.
A picture used to tell a thousand words. Now, in our fast-paced culture where the next story is just one quick swipe away, a striking visual is everything.
Anniversaries deserve to be celebrated. The important milestones of brands, characters and companies should not be overlooked. A focus on anniversary PR always pays off in the long run.
An effective PR strategy is vital for success. Most business owners are short on time, so getting it right first time is essential. But where do you start?
Content marketing is on the rise. It’s little wonder. Content has never before had such an essential role to play for B2B and consumer marketers alike. But what exactly is it, and how does it work?
The microblogging platform has announced both new features and redundancies as it evolves its offering. Highlight PR explores what Twitter’s future holds.