What do you get when you cross one of the world’s most popular social media platforms and QVC-style home shopping?
TikTok Shop: How brands can build a social commerce store
Our Views
The King’s Coronation: Crowning glory for brands
The coronation of King Charles III was a momentous event – and with a run up of brand activity culminating in a weekend of celebrations, we recap some key highlights and takeouts.
Why trends matter in 2023 food PR
Working in the food industry in 2023 is challenging. Rising inflation and shortages in the supply chain are putting unprecedented pressure on food brands. Here is our low down of the top trends influencing the industry.
Top tips for boosting your corporate brand presence on LinkedIn
LinkedIn is an invaluable asset to your social media package. But, with so much noise, how do you craft the perfect presence? Here are our top tips.
Influencer marketing: how to build brand communities and engagement
Influencer marketing continues to be a powerful and dominant channel. Here’s part 1/2 of our guide to effective influencer marketing which delivers ROI.
Should my brand take on April Fool’s Day?
As the saying goes, laughter is the best medicine. And what better way to inject some humour into your brand than with an April Fool’s Day prank?
Working smarter: The impact of AI on the PR industry
While there has been resistance to AI in the past, PRs are now taking notice of the potential benefits it can bring to their daily lives. However, there is one question that overrules them all…
TikTok’s heart of gold and what brands can learn from it
One thing that’s made itself apparent over the past few months is that TikTok is a phenomenal space for changing people’s lives.
What are the big food trends of 2023?
2023 is fast approaching, and that means a host of new food trends are taking root ready to become cult classics for the year to come. What will be worth the hype, and what will be consigned to the history books?
How to talk about sustainability when you’re not 100% sustainable
Wondering how best to communicate your business’s sustainability strategy? Here are a few useful tips – even if you’re not 100% sustainable.
Everything I know about PR (so far…)
I had only realised that I finally ‘broken into PR’ when I was on the other side of a careers fair table last week, giving advice to uni students about how to get into the PR industry. To round up what I’ve learnt so far (which is a lot) here’s my top 10…
What are the biggest trends in influencer marketing right now?
2022 State of Influencer Marketing reports have started to land, charting the official trends across 2020-2021 which have continued to play out this year. Here’s a recap of the big take-outs you need to know…
Goodfest 2022: How can we change the world?
Last week marked the return of Goodfest Cornwall, a two-day event exploring the themes of Triple A – Accessibility, Affordability and Authenticity. We’ve charted some of the big headlines here…
A simple guide to effective Instagram Reels
When used correctly, Instagram Reels will get eyeballs onto your content and clicks to your profile.
Seven brands who’ve helped nations to #StayHome
Which are the brands that are hitting the mark with their #StayHome campaign content?
Five top tips for reaching ethical shoppers
How do you communicate your brand’s ethical credentials to a growing number of conscious consumers?
Which type of influencer is right for your brand?
Celebrities. Social superstars. Macro, micro and nano influencers. Which is the best fit for your next campaign?
5 tips for influencer marketing success
Influencer marketing is now hugely, well, influential. But with so many ‘influencers’ going head-to-head in the very crowded social media arena, where do you begin?
The art of writing for time-poor audiences
Our attention spans have never been smaller. In the face of a relentless stream of breaking news, and with mobile devices ever-present, there’s never been a better time to tell a story quickly.
Five reasons why business blogging pays off
The humble blog is now one of the most powerful tactics within the content marketing toolkit, offering up big commercial benefits. Find out why.
Waitrose’s vegan push, Instagram’s impact and Channel 4’s Bristol boost
A change of direction for Waitrose, a highly influential social network and a brave new direction for a national broadcaster. Highlight PR rounds up this week’s top stories.
Tesco food waste, BBC’s leading women and Matilda at 30
A change for good, stories on food waste and women’s rights are leading the news headlines this week. We take a closer look at three topical news stories that have got us talking.
Media Trust, Grocery Wars and Bodyguard’s social success
From the battle of the supermarkets to a very timely social campaign, three news stories have got us talking this week. Let’s take a closer look.
Finding your brand’s tone of voice on social media
We love bringing personalities and characters to life on social. The starting point is finding the right tone of voice which really captures the brands’ values.
6 big food and drink consumer trends for 2018
Healthy snacking, savvy shoppers, functional foods and authenticity – we explore the trends and patterns in consumers’ purchasing decisions and lifestyle choices most likely to have an impact on food and drink brands in 2018.
PR for licensed characters: why it matters
A solid PR strategy applies to all stages of a licensed character’s lifecycle. It’s the key ingredient to reaching the right audience with the right message at the right time.
How to effectively brief a PR agency
A crystal clear brief always pays off in the long run. When thinking about hiring an agency to support your brand, it’s invaluable to have the right kind of information handy from the very beginning.
What makes a great editorial photograph?
A picture used to tell a thousand words. Now, in our fast-paced culture where the next story is just one quick swipe away, a striking visual is everything.
Anniversary PR: make the most of your milestone
Anniversaries deserve to be celebrated. The important milestones of brands, characters and companies should not be overlooked. A focus on anniversary PR always pays off in the long run.
Effective PR strategy in a nutshell
An effective PR strategy is vital for success. Most business owners are short on time, so getting it right first time is essential. But where do you start?
What is content marketing?
Content marketing is on the rise. It’s little wonder. Content has never before had such an essential role to play for B2B and consumer marketers alike. But what exactly is it, and how does it work?
What’s next for Twitter?
The microblogging platform has announced both new features and redundancies as it evolves its offering. Highlight PR explores what Twitter’s future holds.
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