A change of direction for Waitrose, a highly influential social network and a brave new direction for a national broadcaster. Highlight PR rounds up this week’s top stories.
Waitrose’s vegan push, Instagram’s impact and Channel 4’s Bristol boost
Our Views
Tesco food waste, BBC’s leading women and Matilda at 30
A change for good, stories on food waste and women’s rights are leading the news headlines this week. We take a closer look at three topical news stories that have got us talking.
Media Trust, Grocery Wars and Bodyguard’s social success
From the battle of the supermarkets to a very timely social campaign, three news stories have got us talking this week. Let’s take a closer look.
6 big food and drink consumer trends for 2018
Healthy snacking, savvy shoppers, functional foods and authenticity – we explore the trends and patterns in consumers’ purchasing decisions and lifestyle choices most likely to have an impact on food and drink brands in 2018.
PR for licensed characters: why it matters
A solid PR strategy applies to all stages of a licensed character’s lifecycle. It’s the key ingredient to reaching the right audience with the right message at the right time.
The art of writing for time-poor audiences
Our attention spans have never been smaller. In the face of a relentless stream of breaking news, and with mobile devices ever-present, there’s never been a better time to tell a story quickly.
How to effectively brief a PR agency
A crystal clear brief always pays off in the long run. When thinking about hiring an agency to support your brand, it’s invaluable to have the right kind of information handy from the very beginning.
Finding your brand’s tone of voice on social media
We love bringing personalities and characters to life on social. The starting point is finding the right tone of voice which really captures the brands’ values.
What makes a great editorial photograph?
A picture used to tell a thousand words. Now, in our fast-paced culture where the next story is just one quick swipe away, a striking visual is everything.
Anniversary PR: make the most of your milestone
Anniversaries deserve to be celebrated. The important milestones of brands, characters and companies should not be overlooked. A focus on anniversary PR always pays off in the long run.
Five reasons why business blogging pays off
The humble blog is now one of the most powerful tactics within the content marketing toolkit, offering up big commercial benefits. Find out why.
Effective PR strategy in a nutshell
An effective PR strategy is vital for success. Most business owners are short on time, so getting it right first time is essential. But where do you start?
What is content marketing?
Content marketing is on the rise. It’s little wonder. Content has never before had such an essential role to play for B2B and consumer marketers alike. But what exactly is it, and how does it work?
What’s next for Twitter?
The microblogging platform has announced both new features and redundancies as it evolves its offering. Highlight PR explores what Twitter’s future holds.
5 top tips for a successful press launch
Capturing media interest and attracting the press to a launch event is a task that should not be taken lightly. When planning, it pays to remember five top tips.
How to make people fall in love with your brand
Valentine’s Day is approaching, and love is in the air. But does that love extend to brands? Can people really love a brand? Do they care that much?
How to build a social media community
Brands can use social media to go beyond their traditional role as product or service providers and instead become ‘conversation starters’. This reinforces the consumer-brand relationship, creates loyalty and can generate revenue.
Best PR campaign of the month: #ThisGirlCan
Well this was a bit of a no-brainer. Sport England’s #ThisGirlCan campaign – that aims to get more women exercising – is now in full swing, and has attracted rather a lot of attention.
How to run a social media competition
Any savvy social media marketer worth their hashtag will know that the most valuable route for a social media competition is to encourage fans to both engage with and create content for your brand.
PR for architects and designers – is it worth it?
Architecture and design lend themselves to PR. So why do many practices and studios still wonder whether PR is really worth it?
Is PressDoc the best Online PR platform yet?
With its attractive layout, ease of use, photo handling, SEO value and tracking features, PressDoc is a fantastic online press release tool for engaging with press, bloggers and customers in the digital age. We review this impressive PR tool.
PR for Apps: 7 essential things you need
Great PR can make a massive difference to any app’s commercial success. But what’s the best way to get started, and what are the key tools for success? Here are some tips.
The marketing role of creative awards
Creative awards in the marketing industry are a bit like marmite – you either love them or hate them. For all the time, money and effort they take, are they really worth it?