6 big food and drink consumer trends for 2018

17th January 2018Our Views

Healthy snacking, savvy shoppers, functional foods and authenticity – we explore the trends and patterns in consumers’ purchasing decisions and lifestyle choices most likely to have an impact on food and drink brands in 2018.

How to effectively brief a PR agency

1st June 2016Our Views, PR

A crystal clear brief always pays off in the long run. When thinking about hiring an agency to support your brand, it’s invaluable to have the right kind of information handy from the very beginning.

What is content marketing?

16th December 2015Content, Our Views

Content marketing is on the rise. It’s little wonder. Content has never before had such an essential role to play for B2B and consumer marketers alike. But what exactly is it, and how does it work?

How to build a social media community

2nd February 2015Our Views, Social Media

Brands can use social media to go beyond their traditional role as product or service providers and instead become ‘conversation starters’. This reinforces the consumer-brand relationship, creates loyalty and can generate revenue.

Is PressDoc the best Online PR platform yet?

11th March 2013Our Views, PR

With its attractive layout, ease of use, photo handling, SEO value and tracking features, PressDoc is a fantastic online press release tool for engaging with press, bloggers and customers in the digital age. We review this impressive PR tool.

The marketing role of creative awards

10th March 2011Our Views, PR

Creative awards in the marketing industry are a bit like marmite – you either love them or hate them. For all the time, money and effort they take, are they really worth it?