Everything I know about PR (so far…)

28th October 2022Our Views, PR

I had only realised that I finally ‘broken into PR’ when I was on the other side of a careers fair table last week, giving advice to uni students about how to get into the PR industry. To round up what I’ve learnt so far (which is a lot) here’s my top 10… 

6 big food and drink consumer trends for 2018

17th January 2018Our Views

Healthy snacking, savvy shoppers, functional foods and authenticity – we explore the trends and patterns in consumers’ purchasing decisions and lifestyle choices most likely to have an impact on food and drink brands in 2018.

How to effectively brief a PR agency

1st June 2016Our Views, PR

A crystal clear brief always pays off in the long run. When thinking about hiring an agency to support your brand, it’s invaluable to have the right kind of information handy from the very beginning.

What is content marketing?

16th December 2015Content, Our Views

Content marketing is on the rise. It’s little wonder. Content has never before had such an essential role to play for B2B and consumer marketers alike. But what exactly is it, and how does it work?