Celebrities. Social superstars. Macro, micro and nano influencers. Which is the best fit for your next campaign?
Influencer marketing is now hugely, well, influential. But with so many ‘influencers’ going head-to-head in the very crowded social media arena, where do you begin?
Our attention spans have never been smaller. In the face of a relentless stream of breaking news, and with mobile devices ever-present, there’s never been a better time to tell a story quickly.
The humble blog is now one of the most powerful tactics within the content marketing toolkit, offering up big commercial benefits. Find out why.
A change of direction for Waitrose, a highly influential social network and a brave new direction for a national broadcaster. Highlight PR rounds up this week’s top stories.
A change for good, stories on food waste and women’s rights are leading the news headlines this week. We take a closer look at three topical news stories that have got us talking.
From the battle of the supermarkets to a very timely social campaign, three news stories have got us talking this week. Let’s take a closer look.
We love bringing personalities and characters to life on social. The starting point is finding the right tone of voice which really captures the brands’ values.
Healthy snacking, savvy shoppers, functional foods and authenticity – we explore the trends and patterns in consumers’ purchasing decisions and lifestyle choices most likely to have an impact on food and drink brands in 2018.
A solid PR strategy applies to all stages of a licensed character’s lifecycle. It’s the key ingredient to reaching the right audience with the right message at the right time.
A crystal clear brief always pays off in the long run. When thinking about hiring an agency to support your brand, it’s invaluable to have the right kind of information handy from the very beginning.
A picture used to tell a thousand words. Now, in our fast-paced culture where the next story is just one quick swipe away, a striking visual is everything.
Anniversaries deserve to be celebrated. The important milestones of brands, characters and companies should not be overlooked. A focus on anniversary PR always pays off in the long run.
An effective PR strategy is vital for success. Most business owners are short on time, so getting it right first time is essential. But where do you start?
Content marketing is on the rise. It’s little wonder. Content has never before had such an essential role to play for B2B and consumer marketers alike. But what exactly is it, and how does it work?
The microblogging platform has announced both new features and redundancies as it evolves its offering. Highlight PR explores what Twitter’s future holds.
Capturing media interest and attracting the press to a launch event is a task that should not be taken lightly. When planning, it pays to remember five top tips.
Valentine’s Day is approaching, and love is in the air. But does that love extend to brands? Can people really love a brand? Do they care that much?
Brands can use social media to go beyond their traditional role as product or service providers and instead become ‘conversation starters’. This reinforces the consumer-brand relationship, creates loyalty and can generate revenue.
Well this was a bit of a no-brainer. Sport England’s #ThisGirlCan campaign – that aims to get more women exercising – is now in full swing, and has attracted rather a lot of attention.
Any savvy social media marketer worth their hashtag will know that the most valuable route for a social media competition is to encourage fans to both engage with and create content for your brand.
Architecture and design lend themselves to PR. So why do many practices and studios still wonder whether PR is really worth it?
With its attractive layout, ease of use, photo handling, SEO value and tracking features, PressDoc is a fantastic online press release tool for engaging with press, bloggers and customers in the digital age. We review this impressive PR tool.
Great PR can make a massive difference to any app’s commercial success. But what’s the best way to get started, and what are the key tools for success? Here are some tips.
Creative awards in the marketing industry are a bit like marmite – you either love them or hate them. For all the time, money and effort they take, are they really worth it?