5 winning brand partnerships with kid’s characters

2nd October 2017

Good things come in pairs. A widely accepted saying that’s particularly true in the world of licensing. We look at some great win-win partnerships involving children’s character brands.

PR for licensed characters: why it matters

19th January 2017

A solid PR strategy applies to all stages of a licensed character’s lifecycle. It’s the key ingredient to reaching the right audience with the right message at the right time.