In the world of toys, one thing remains clear: animals are the powerhouse of the toy aisle! From squishy plushies to must-have collectibles, animal-themed toys continue to capture kids’ imaginations, dominate wish lists and take over social feeds. But why do they work so well, and how can brands tap into this trend to stay … Read More
From heartwarming nostalgia to bold political statements, this month’s standout toy campaigns are tapping into powerful emotions. Brands are crafting stories that not only capture attention but also inspire action. Here’s our roundup of the best toy campaigns from the past month, showcasing the diverse and evolving landscape of the toy industry. 1. The future … Read More
Brand Licensing Europe (BLE) was back with a bang this year, and Highlight’s consumer team were on-the-ground checking out what will be hot (and not) next year…
We love bringing personalities and characters to life on social. The starting point is finding the right tone of voice which really captures the brands’ values.
Good things come in pairs. A widely accepted saying that’s particularly true in the world of licensing. We look at some great win-win partnerships involving children’s character brands.