What do you get when you cross one of the world’s most popular social media platforms and QVC-style home shopping?
TikTok
Why trends matter in 2023 food PR
Working in the food industry in 2023 is challenging. Rising inflation and shortages in the supply chain are putting unprecedented pressure on food brands. Here is our low down of the top trends influencing the industry.
TikTok’s heart of gold and what brands can learn from it
One thing that’s made itself apparent over the past few months is that TikTok is a phenomenal space for changing people’s lives.
TikTok 101: Everything brands need to know
Is TikTok marketing right for your brand?