Trade & Consumer PR

Driving brand awareness and sales

Highlight is a trade and consumer PR agency in Bristol specialising in helping family brands make headlines and build brand loyalty.

With over 20 years of experience in delivering standout trade and consumer PR campaigns, we connect brands to audiences through creative storytelling, strategic media relations, and newsworthy campaigns that deliver results.

What sets us apart

Sector Specialists

We know what resonates with families, parents, and trend-conscious consumers – from toys and baby brands to licensed characters and family food products.

Media Relationships

Our strong connections with national, consumer, broadcast, trade and regional journalists mean your story gets seen, heard and shared.

Tailored Campaigns

Every brand is different. We build bespoke PR strategies designed to hit your goals – whether that’s driving retail footfall, boosting online sales, or launching a new product.

Integrated Approach

From media coverage to trade fairs, thought leadership, influencer partnerships and social media amplification, we create multi-channel campaigns that maximise impact.

Our Trade & Consumer PR Services include:

  • Press office management
  • New product launches
  • Story-led media campaigns
  • Journalist events and media days
  • Event and exhibition support
  • Trade PR and thought leadership
  • Award entries and brand profiling

Our PR process

  • Insight and Strategy: We start by understanding your brand, audience and goals.
  • Story Development: Creative news angles aligned to cultural trends for media attention.
  • Targeted Outreach: Pitching stories to the right journalists at the right time in the right way.
  • Results and Reporting: Transparent results tracking and regular reporting to show ROI.

Looking for a results-driven PR agency in Bristol?

Get in touch today to find out how we can help your brand stand out.