Highlight’s consumer team was delighted with awards success to round off 2018.

As the end of an exciting year approaches, team Highlight was delighted to receive both national and regional industry accolades for its consumer-led campaigns this year.

Competing against some of the UK’s largest digital agencies in The Drum magazine’s 2018 Social Buzz Awards, Highlight was Highly Commended in the Best Integrated Campaign category for its launch of the new Sylvanian Families Town – the largest product launch in the toy brand’s 33-year history.

This Sylvanian Families campaign was also recognised regionally, with Highlight winning Gold in the Best Consumer Relations category at the Chartered Institute of Public Relations (CIPR) PRide Awards for the South of England and Channel Islands.

Combining the World’s Smallest Fashion Show at Hamley’s Regent Street with a touring experiential roadshow underpinned by social media activity around the hashtag #SylvanianFROW, the CIPR judges described Highlight’s campaign as “a model example of how PR can really prove its worth in the boardroom.”

EDITORIAL USE ONLY L-R - Rufus Rumford, aged 8, dressed as Karl Lagerfeld, Connie Davies, aged 10 dressed as Anna Wintour and Chloe Sweeting, aged 9, dressed as The Queen, on the front row at the opening of the worldÕs smallest fashion show. The event was to celebrate the launch of the new Sylvanian Families Town at Hamleys Regent Street in London. PRESS ASSOCIATION Photo. Picture date: Thursday March 22, 2018. Photo credit should read: Matt Alexander/PA Wire
The agency also picked up the CIPR PRide ‘Integrated Campaign’ Silver award for its recent work on the classic children’s character, Miffy. This involved a year-long focused repositioning of the character as a design-led baby gift and nursery interiors brand, while still maintaining Miffy’s appeal to stylish adults.

Alison Vellacott, Consumer Director at Highlight PR, comments:

“It’s very satisfying to be commended for our Sylvanian Families campaign at a national level, particularly when we were up against much bigger London agencies in the Social Buzz Awards. It was also great to pick up two regional awards from the CIPR. We’re proud to have the opportunity to manage some great family brands and to have received such excellent feedback from the judges.”