NFTs for brands: A simple ‘how to’ guide

6th June 2022

It’s become the norm to read news reporting on ‘NFTs’, ‘the metaverse’ and ‘blockchains’. And the meteoric prices paid for digital objects continue to make headlines.

Papa Johns drops biggest free NFT giveaway

8th March 2022

For its latest Papa X Cheddar campaign, Papa Johns, today, launches its first collection of cool and collectable NFTs, known as non-fungible tokens, creating the metaverse’s biggest ever FREE NFT giveaway.

Picture perfect: 5 top tips for Instagram success

12th April 2017

A picture really is worth a thousand words. Today, that statement couldn’t be more true; we live in a world where Emoji is now the fastest-growing language and 80 million photos are uploaded to Instagram every day. Wow.

PR for licensed characters: why it matters

19th January 2017

A solid PR strategy applies to all stages of a licensed character’s lifecycle. It’s the key ingredient to reaching the right audience with the right message at the right time.