Highlight is embarking on new campaigns for two fresh clients this summer: Moose Toys retaining our services for their UK PR and influencer campaigns and artisan confectionery brand, Fudge Kitchen appointing us to manage PR and communications.
Influencer marketing continues to be a powerful and dominant channel. Here’s part 1/2 of our guide to effective influencer marketing which delivers ROI.
2022 State of Influencer Marketing reports have started to land, charting the official trends across 2020-2021 which have continued to play out this year. Here’s a recap of the big take-outs you need to know…
If you’re a new parent, you may have heard of Charlotte Stirling-Reed.
Is TikTok marketing right for your brand?
We catch up with Instagrammer and food blogger Vicky Coates (@cleanleanbakes), on a typical week as an influencer.
Celebrities. Social superstars. Macro, micro and nano influencers. Which is the best fit for your next campaign?
We shed light on life as a digital influencer as we catch up with established parenting influencer @xivybeauslifex
Influencer marketing is now hugely, well, influential. But with so many ‘influencers’ going head-to-head in the very crowded social media arena, where do you begin?
The key to influencers’ appeal is their authenticity: but not all influencers are as genuine as they first appear. If you’re thinking of embarking on an influencer campaign for your brand, be sure to choose carefully.