Since 1970, Earth Day has served as a vivid reminder of the need to protect global ecosystems and biodiversity. Each year, on the 22nd April, it marks a time to consider the small actions we can all take to play our part. As families become increasingly eco-conscious, there’s growing demand for brands to create toys … Read More
When it comes to Easter, lots of people now look for non-chocolate gifts to offer their loved ones. We take a look at what kinds of toys are being bought and why.
Children’s content is thriving. Netflix’s second-most-viewed category in early 2024 was kids and family. Yet, the industry faces challenges: CITV shut down, CBBC moved online, and concerns grow over commercial kids’ TV disappearing altogether. So, how is the industry adapting? The power of Kidscreen Summit Key players in children’s TV will flock to San Diego … Read More
Brand Licensing Europe (BLE) was back with a bang this year, and Highlight’s consumer team were on-the-ground checking out what will be hot (and not) next year…
Last week’s NPD report on the UK toy industry in 2020 was welcome news at Highlight.
We’ve rounded up some of our clients’ online and socially-distanced initiatives during Covid-19 and lockdown.
Team Highlight was delighted to be recognised by both The Drum Awards and CIPR PRide Awards for consumer-led campaigns this year.
We love bringing personalities and characters to life on social. The starting point is finding the right tone of voice which really captures the brands’ values.
A solid PR strategy applies to all stages of a licensed character’s lifecycle. It’s the key ingredient to reaching the right audience with the right message at the right time.
Anniversaries deserve to be celebrated. The important milestones of brands, characters and companies should not be overlooked. A focus on anniversary PR always pays off in the long run.