We’ve rounded up some of our clients’ online and socially-distanced initiatives during Covid-19 and lockdown.
Connecting with consumers during Covid-19
sylvanian families
Highlight wins PRCA Integrated Campaign award
Turning heads in a big way, the world’s smallest fashion show for collectible toy brand Sylvanian Families has picked up another industry award, being named ‘Integrated Campaign of the Year’ at the 2019 PRCA Dare Awards in Bristol.
Highlight scoops national and regional industry accolades
Team Highlight was delighted to be recognised by both The Drum Awards and CIPR PRide Awards for consumer-led campaigns this year.
Finding your brand’s tone of voice on social media
We love bringing personalities and characters to life on social. The starting point is finding the right tone of voice which really captures the brands’ values.
5 winning brand partnerships with kid’s characters
Good things come in pairs. A widely accepted saying that’s particularly true in the world of licensing. We look at some great win-win partnerships involving children’s character brands.
Picture perfect: 5 top tips for Instagram success
A picture really is worth a thousand words. Today, that statement couldn’t be more true; we live in a world where Emoji is now the fastest-growing language and 80 million photos are uploaded to Instagram every day. Wow.
PR for licensed characters: why it matters
A solid PR strategy applies to all stages of a licensed character’s lifecycle. It’s the key ingredient to reaching the right audience with the right message at the right time.
Anniversary PR: make the most of your milestone
Anniversaries deserve to be celebrated. The important milestones of brands, characters and companies should not be overlooked. A focus on anniversary PR always pays off in the long run.