Highlight wins PRCA Integrated Campaign award

17th June 2019

Turning heads in a big way, the world’s smallest fashion show for collectible toy brand Sylvanian Families has picked up another industry award, being named ‘Integrated Campaign of the Year’ at the 2019 PRCA Dare Awards in Bristol.

5 winning brand partnerships with kid’s characters

2nd October 2017

Good things come in pairs. A widely accepted saying that’s particularly true in the world of licensing. We look at some great win-win partnerships involving children’s character brands.

Picture perfect: 5 top tips for Instagram success

12th April 2017

A picture really is worth a thousand words. Today, that statement couldn’t be more true; we live in a world where Emoji is now the fastest-growing language and 80 million photos are uploaded to Instagram every day. Wow.

PR for licensed characters: why it matters

19th January 2017

A solid PR strategy applies to all stages of a licensed character’s lifecycle. It’s the key ingredient to reaching the right audience with the right message at the right time.

Anniversary PR: make the most of your milestone

14th March 2016

Anniversaries deserve to be celebrated. The important milestones of brands, characters and companies should not be overlooked. A focus on anniversary PR always pays off in the long run.