We’ve rounded up some of our clients’ online and socially-distanced initiatives during Covid-19 and lockdown.
Turning heads in a big way, the world’s smallest fashion show for collectible toy brand Sylvanian Families has picked up another industry award, being named ‘Integrated Campaign of the Year’ at the 2019 PRCA Dare Awards in Bristol.
Team Highlight was delighted to be recognised by both The Drum Awards and CIPR PRide Awards for consumer-led campaigns this year.
We love bringing personalities and characters to life on social. The starting point is finding the right tone of voice which really captures the brands’ values.
Good things come in pairs. A widely accepted saying that’s particularly true in the world of licensing. We look at some great win-win partnerships involving children’s character brands.
A picture really is worth a thousand words. Today, that statement couldn’t be more true; we live in a world where Emoji is now the fastest-growing language and 80 million photos are uploaded to Instagram every day. Wow.
A solid PR strategy applies to all stages of a licensed character’s lifecycle. It’s the key ingredient to reaching the right audience with the right message at the right time.
Anniversaries deserve to be celebrated. The important milestones of brands, characters and companies should not be overlooked. A focus on anniversary PR always pays off in the long run.