It’s become the norm to read news reporting on ‘NFTs’, ‘the metaverse’ and ‘blockchains’. And the meteoric prices paid for digital objects continue to make headlines.
NFTs for brands: A simple ‘how to’ guide
Consumer PR
Papa Johns drops biggest free NFT giveaway
For its latest Papa X Cheddar campaign, Papa Johns, today, launches its first collection of cool and collectable NFTs, known as non-fungible tokens, creating the metaverse’s biggest ever FREE NFT giveaway.
Highlight PR to promote the first kids’ virtual influencers
Highlight has been hired to promote the first virtual influencers for kids.
Picture perfect: 5 top tips for Instagram success
A picture really is worth a thousand words. Today, that statement couldn’t be more true; we live in a world where Emoji is now the fastest-growing language and 80 million photos are uploaded to Instagram every day. Wow.
PR for licensed characters: why it matters
A solid PR strategy applies to all stages of a licensed character’s lifecycle. It’s the key ingredient to reaching the right audience with the right message at the right time.