We’ve all become a bit wise to April Fools’ Day pranks. What was once a day about IRL practical jokes, today, April Fools’ is more of a social moment.
Who’s the fool on April Fools?
Food & Drink
A taste of the future: Food & drink trends for 2024
Health reboots, wellness kicks and a booze ban *might* be the predictable trend for January, but there is a lot more shaping the Food & Drink industry – and brand strategies – in 2024.
Why trends matter in 2023 food PR
Working in the food industry in 2023 is challenging. Rising inflation and shortages in the supply chain are putting unprecedented pressure on food brands. Here is our low down of the top trends influencing the industry.
What are the big food trends of 2023?
2023 is fast approaching, and that means a host of new food trends are taking root ready to become cult classics for the year to come. What will be worth the hype, and what will be consigned to the history books?
Clipper uncovers the UK’s favourite tea pairings
Want to get the best out of your fish and chips? Did you know you should be pairing it with a cup of black tea?
Papa Johns drops biggest free NFT giveaway
For its latest Papa X Cheddar campaign, Papa Johns, today, launches its first collection of cool and collectable NFTs, known as non-fungible tokens, creating the metaverse’s biggest ever FREE NFT giveaway.
New Kallø survey reveals Brits’ worst date foods…and the recipe for love
This Valentine’s Day, Kallø has been on the hunt to uncover Brits’ most avoided (and most loved) first date recipes…
Matt Pritchard delivers UK’s ‘highest’ food drop: Papa John’s Hemp Sticks
Home delivery has been a lifesaver for many over the last two years, but we took it to new heights this week with a PR stunt involving Matt Pritchard undertaking the UK’s ‘highest’ food delivery drop.
Papa John’s pledges love for the planet
Marking World Vegan Month, Papa John’s is using real crew members – for the first time internationally – as the stars of its latest global Plant Love marketing campaign.
Highlight helps launch Papa John’s first ever fashion drop
Highlight PR helped pizza brand Papa John’s launch an exclusive drop of customised delivery driver uniform.
Highlight and Whole Earth supporting Team GB the ‘Whole Way’ this summer
Whole Earth peanut butter nut, Jamie Ramsay, is going the Whole Way for Team GB.
Influencer Spotlight: Clean Lean Bakes
We catch up with Instagrammer and food blogger Vicky Coates (@cleanleanbakes), on a typical week as an influencer.
5 things PR can do for food and drink brands
What does it take, these days, to make the leap into shopping baskets? How can your brand rise above its competition and strike a chord with consumers? A well-executed, honest and strategic PR for you in 2018.