What was once a highly-anticipated annual rouse, could be losing its shine When executed well, an April Fools’ joke can win over legions of new brand fans and even generate serious press attention. But has the joke worn thin? Looking back, traditional media once dominated April Fools’ Day, crafting fictional news stories that playfully tricked … Read More
Clipper Teas has an unwavering belief in the power of Fairtrade and organic sourcing. As we approached Fairtrade Fortnight, our goal was to highlight this pioneering spirit, while giving Clipper a clear leadership perspective.
We’ve all become a bit wise to April Fools’ Day pranks. What was once a day about IRL practical jokes, today, April Fools’ is more of a social moment.
Health reboots, wellness kicks and a booze ban *might* be the predictable trend for January, but there is a lot more shaping the Food & Drink industry – and brand strategies – in 2024.
Working in the food industry in 2023 is challenging. Rising inflation and shortages in the supply chain are putting unprecedented pressure on food brands. Here is our low down of the top trends influencing the industry.
2023 is fast approaching, and that means a host of new food trends are taking root ready to become cult classics for the year to come. What will be worth the hype, and what will be consigned to the history books?
Want to get the best out of your fish and chips? Did you know you should be pairing it with a cup of black tea?
For its latest Papa X Cheddar campaign, Papa Johns, today, launches its first collection of cool and collectable NFTs, known as non-fungible tokens, creating the metaverse’s biggest ever FREE NFT giveaway.
This Valentine’s Day, Kallø has been on the hunt to uncover Brits’ most avoided (and most loved) first date recipes…
Home delivery has been a lifesaver for many over the last two years, but we took it to new heights this week with a PR stunt involving Matt Pritchard undertaking the UK’s ‘highest’ food delivery drop.
Marking World Vegan Month, Papa John’s is using real crew members – for the first time internationally – as the stars of its latest global Plant Love marketing campaign.
Highlight PR helped pizza brand Papa John’s launch an exclusive drop of customised delivery driver uniform.
Whole Earth peanut butter nut, Jamie Ramsay, is going the Whole Way for Team GB.
We catch up with Instagrammer and food blogger Vicky Coates (@cleanleanbakes), on a typical week as an influencer.
What does it take, these days, to make the leap into shopping baskets? How can your brand rise above its competition and strike a chord with consumers? A well-executed, honest and strategic PR for you in 2018.