It’s been two years since the last London Toy Fair, so we were excited to be back at Olympia this week….
London Toy Fair 2022
Family & Lifestyle
Grant Associates to create ‘Superbloom’ at Tower of London for Queen’s Jubilee
The moat at the Tower of London is set to be encircled by millions of flowers next summer to celebrate the Platinum Jubilee of Her Majesty The Queen.
Expert spotlight: Charlotte Stirling-Reed
If you’re a new parent, you may have heard of Charlotte Stirling-Reed.
Highlight PR to promote the first kids’ virtual influencers
Highlight has been hired to promote the first virtual influencers for kids.
UK toy industry buoyant despite COVID
Last week’s NPD report on the UK toy industry in 2020 was welcome news at Highlight.
Influencer Spotlight: Ivy Beau’s Life
We shed light on life as a digital influencer as we catch up with established parenting influencer @xivybeauslifex
5 winning brand partnerships with kid’s characters
Good things come in pairs. A widely accepted saying that’s particularly true in the world of licensing. We look at some great win-win partnerships involving children’s character brands.
PR for licensed characters: why it matters
A solid PR strategy applies to all stages of a licensed character’s lifecycle. It’s the key ingredient to reaching the right audience with the right message at the right time.
Anniversary PR: make the most of your milestone
Anniversaries deserve to be celebrated. The important milestones of brands, characters and companies should not be overlooked. A focus on anniversary PR always pays off in the long run.
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