Teddies, Talent and Poetry… An unusual mix, agreed!But that’s what we brought together in a recent toy launch for Moose Toys.
Family & Lifestyle
Reindeer in September at the Big Christmas Press Show!
Christmas arrived at the Business Design Centre in Islington this week with two live reindeer bringing the festive wows to the Big Christmas Press Show, where we were on hand to promote our client Moose Toys.
Festival magic: how we helped turn Moose Toys into a Camp Bestival HIT!
At Highlight, we pride ourselves on crafting unforgettable experiences that resonate with consumers and put our client’s brands on loudspeaker. Our latest big bang for Moose Toys was no exception. This year’s Camp Bestival in Dorset saw Moose become the festival’s official toy partner – a first for the company. Our brief was two-fold: create … Read More
Life’s a playground in Nuremberg!
It’s that time of the year again – long days, thousands of steps, sore feet but 2024 Nuremberg Toy Fair didn’t disappoint…
2024 toy trends: Fresh from London Toy Fair
What happens when you bring the latest and greatest from the toy industry together? You get the London Toy Fair!
Spotlighting nostalgia in the toy industry
Read about the trend for nostalgia in the toy industry, Miffy’s growing market presence and the opening of the UK’s first Miffy pop-up.
Supporting Swindogs: fetching premium coverage for charity
We helped raise £165,000 for Julia’s House Hospice promoting its Swindogs in The Big Dog Art Trail via PR, social media and influencer relations
What are the biggest toy trends for 2023?
Spielwarenmesse TrendCommittee – the organisation behind Nuremberg Toy Fair (Europe’s largest trade event) – recently talked to international experts, trend scouts, market researchers and the media to identify the big three global trends for 2023. Here’s what you need to know…
BLE 2022: The future is empowering, bright and pushing boundaries
Brand Licensing Europe (BLE) was back with a bang this year, and Highlight’s consumer team were on-the-ground checking out what will be hot (and not) next year…
First Miffy food pop-up at Westfield London
Miffy’s first UK food pop-up launches this summer at Westfield White City when Dick Bruna’s classic character takes over Ichiba, Europe’s largest food hall from 11th July (until 30th September 2022).
Miffy launches responsibly sourced men’s apparel collection
Today is Earth Day and to mark the occasion, Miffy – the iconic bunny character created by graphic artist Dick Bruna – is launching a new limited edition, responsibly sourced men’s knitwear and accessories range.
Paper Owl Films launches work experience scheme for autistic minds
April marks World Autism Acceptance Month.
To mark the occasion, we’re helping our client Paper Owl Films launch ‘the Pablo Academy’ – a work experience scheme specifically aimed at neurodivergent wannabe animators.
Miffy Afternoon Tea launches in London
Instagramable-themed afternoon teas are all over the menus of London’s top eateries this Spring.
London Toy Fair 2022
It’s been two years since the last London Toy Fair, so we were excited to be back at Olympia this week….
Grant Associates to create ‘Superbloom’ at Tower of London for Queen’s Jubilee
The moat at the Tower of London is set to be encircled by millions of flowers next summer to celebrate the Platinum Jubilee of Her Majesty The Queen.
Expert spotlight: Charlotte Stirling-Reed
If you’re a new parent, you may have heard of Charlotte Stirling-Reed.
Highlight PR to promote the first kids’ virtual influencers
Highlight has been hired to promote the first virtual influencers for kids.
UK toy industry buoyant despite COVID
Last week’s NPD report on the UK toy industry in 2020 was welcome news at Highlight.
Influencer Spotlight: Ivy Beau’s Life
We shed light on life as a digital influencer as we catch up with established parenting influencer @xivybeauslifex
5 winning brand partnerships with kid’s characters
Good things come in pairs. A widely accepted saying that’s particularly true in the world of licensing. We look at some great win-win partnerships involving children’s character brands.
PR for licensed characters: why it matters
A solid PR strategy applies to all stages of a licensed character’s lifecycle. It’s the key ingredient to reaching the right audience with the right message at the right time.
Anniversary PR: make the most of your milestone
Anniversaries deserve to be celebrated. The important milestones of brands, characters and companies should not be overlooked. A focus on anniversary PR always pays off in the long run.