We helped raise £165,000 for Julia’s House Hospice promoting its Swindogs in The Big Dog Art Trail via PR, social media and influencer relations
Supporting Swindogs: fetching premium coverage for charity
Family & Lifestyle
Moose Toys appoints Highlight for creative campaigns
Moose Toys appoints Highlight for creative campaigns
TikTok Shop: How brands can build a social commerce store
What do you get when you cross one of the world’s most popular social media platforms and QVC-style home shopping?
TikTok’s heart of gold and what brands can learn from it
One thing that’s made itself apparent over the past few months is that TikTok is a phenomenal space for changing people’s lives.
What are the biggest toy trends for 2023?
Spielwarenmesse TrendCommittee – the organisation behind Nuremberg Toy Fair (Europe’s largest trade event) – recently talked to international experts, trend scouts, market researchers and the media to identify the big three global trends for 2023. Here’s what you need to know…
BLE 2022: The future is empowering, bright and pushing boundaries
Brand Licensing Europe (BLE) was back with a bang this year, and Highlight’s consumer team were on-the-ground checking out what will be hot (and not) next year…
First Miffy food pop-up at Westfield London
Miffy’s first UK food pop-up launches this summer at Westfield White City when Dick Bruna’s classic character takes over Ichiba, Europe’s largest food hall from 11th July (until 30th September 2022).
Miffy Afternoon Tea launches in London
Instagramable-themed afternoon teas are all over the menus of London’s top eateries this Spring.
Expert spotlight: Charlotte Stirling-Reed
If you’re a new parent, you may have heard of Charlotte Stirling-Reed.
UK toy industry buoyant despite COVID
Last week’s NPD report on the UK toy industry in 2020 was welcome news at Highlight.
Highlight wins two PRCA Gold Awards
Highlight PR celebrates two Gold wins at the PRCA Awards 2020.