Life’s a playground in Nuremberg!

9th February 2024

It’s that time of the year again – long days, thousands of steps, sore feet but 2024 Nuremberg Toy Fair didn’t disappoint…

What are the biggest toy trends for 2023?

25th October 2022

 Spielwarenmesse TrendCommittee – the organisation behind Nuremberg Toy Fair (Europe’s largest trade event) – recently talked to international experts, trend scouts, market researchers and the media to identify the big three global trends for 2023. Here’s what you need to know…

First Miffy food pop-up at Westfield London

27th June 2022

Miffy’s first UK food pop-up launches this summer at Westfield White City when Dick Bruna’s classic character takes over Ichiba, Europe’s largest food hall from 11th July (until 30th September 2022).

London Toy Fair 2022

28th January 2022

It’s been two years since the last London Toy Fair, so we were excited to be back at Olympia this week….

5 winning brand partnerships with kid’s characters

2nd October 2017

Good things come in pairs. A widely accepted saying that’s particularly true in the world of licensing. We look at some great win-win partnerships involving children’s character brands.

PR for licensed characters: why it matters

19th January 2017

A solid PR strategy applies to all stages of a licensed character’s lifecycle. It’s the key ingredient to reaching the right audience with the right message at the right time.

Anniversary PR: make the most of your milestone

14th March 2016

Anniversaries deserve to be celebrated. The important milestones of brands, characters and companies should not be overlooked. A focus on anniversary PR always pays off in the long run.