PR for ethical brands: why corporate values matter

3rd November 2017

What do you stand for? What defines your brand? What’s your mission? Conscious consumers are looking for firms that do business the right way, and positive PR lies at the heart of this.

How to effectively brief a PR agency

1st June 2016

A crystal clear brief always pays off in the long run. When thinking about hiring an agency to support your brand, it’s invaluable to have the right kind of information handy from the very beginning.

What makes a great editorial photograph?

20th May 2016

A picture used to tell a thousand words. Now, in our fast-paced culture where the next story is just one quick swipe away, a striking visual is everything.

Effective PR strategy in a nutshell

6th January 2016

An effective PR strategy is vital for success. Most business owners are short on time, so getting it right first time is essential. But where do you start?

5 top tips for a successful press launch

8th October 2015

Capturing media interest and attracting the press to a launch event is a task that should not be taken lightly. When planning, it pays to remember five top tips.