H1 might seem like the quiet before the storm in the toy world, but it’s a crucial time for toy brands to build authentic connections, collaborate with influencers, and tap into new shopper opportunities. Engaging early leads to better customer retention and higher sales later in the year. Here’s why H1 should be your toy … Read More
Moose Toys appoints Highlight for creative campaigns
The coronation of King Charles III was a momentous event – and with a run up of brand activity culminating in a weekend of celebrations, we recap some key highlights and takeouts.
LinkedIn is an invaluable asset to your social media package. But, with so much noise, how do you craft the perfect presence? Here are our top tips.
As the saying goes, laughter is the best medicine. And what better way to inject some humour into your brand than with an April Fool’s Day prank?
If you’re a new parent, you may have heard of Charlotte Stirling-Reed.
Highlight PR helped pizza brand Papa John’s launch an exclusive drop of customised delivery driver uniform.
Highlight PR celebrates two Gold wins at the PRCA Awards 2020.
We’re excited to announce our new client partnership with Paper Owl Films.
We’ve rounded up some of our clients’ online and socially-distanced initiatives during Covid-19 and lockdown.
How do you communicate your brand’s ethical credentials to a growing number of conscious consumers?
The humble blog is now one of the most powerful tactics within the content marketing toolkit, offering up big commercial benefits. Find out why.
Team Highlight was delighted to be recognised by both The Drum Awards and CIPR PRide Awards for consumer-led campaigns this year.
What do you stand for? What defines your brand? What’s your mission? Conscious consumers are looking for firms that do business the right way, and positive PR lies at the heart of this.
A crystal clear brief always pays off in the long run. When thinking about hiring an agency to support your brand, it’s invaluable to have the right kind of information handy from the very beginning.
A picture used to tell a thousand words. Now, in our fast-paced culture where the next story is just one quick swipe away, a striking visual is everything.
An effective PR strategy is vital for success. Most business owners are short on time, so getting it right first time is essential. But where do you start?
Capturing media interest and attracting the press to a launch event is a task that should not be taken lightly. When planning, it pays to remember five top tips.
Architecture and design lend themselves to PR. So why do many practices and studios still wonder whether PR is really worth it?