CASE STUDY: Little Live Pets My Puppy’s Home My Puppy’s Home Welcome Home ‘Pawties’ Dreams came true for dog lovers in the Highlight office with the launch of My Puppy’s Home toy from Little Live Pets. We worked like dogs with a bone to organize welcome home ‘puppy pawtie’ experiences for family influencers e.g. Dan … Read More
CASE STUDY: Melissa & Doug Barber Set Launch Barber Set playset launch We strategically launched Melissa & Doug’s Barber Shop Playset in two phases. In the first phase, we created engaging content with ex-Love Islander Nathan Massey and his son Freddie, set in their local barbershop, shared collaboratively with Smyths Toys. In the campaign’s second … Read More
CASE STUDY: Bluey Trolley Dash at Smyths Going wild in the aisles with Bluey How better to launch Moose Toys’ new Bluey ‘Hammerbarn Shopping Center playset than with a recreation of the 80s TV gold, Supermarket Sweep? Appealing to millennial and Gen X mums raised on this cult show, we worked closely with Smyths Toys … Read More
CASE STUDY: Cookeez Cookeez Makery Cookeez Scent-sensational bakery Moose’s Cookeez Makery promised immersive bakery playtime with a hidden scented soft toy reveal from the toy oven – perfect for little girls for Xmas. We revealed this toy ‘scentsation’ to mum influencer heavyweight, Izzy Judd and her daughter and other creators at the exclusive Cookeez Bakery … Read More
CASE STUDY: Magic Mixies Pixlings Potion Party Pixlings Potion Party We waved our magic wands for the Magic Mixies latest potion making/doll surprise reveal toy from Moose Toys: Pixlings . An exclusive Potion Party – including character themed actresses, potion magic, charm chanting and more – became the backdrop for paid and organic content used … Read More
CASE STUDY: Melissa & Doug Sticker WOW! Launch Sticker WOW! Event & Demo Days We went sticker crazy when we launched Melissa & Doug’s new arts and craft range Sticker Wow! at Toymaster stores across the UK. We created an immersive branded space in London during October half term, bringing together influencers and their kids … Read More
CASE STUDY: Beast Lab Beast Lab Unleashed Beast Lab Unleashed! We unleashed a disruptive, integrated campaign that ensured Moose’s new Beast Lab playset went straight to No.4 in the action and adventure category after just 6 weeks and became a top-seller at Christmas! We took Moose into the Metaverse for the first time with a … Read More
CASE STUDY: Julia’s House The Big Dog Art Trail Who let the dogs out? Over 23,000 people went walkies with the larger-than-life Swindogs and super cute Swinpups: an amazing sculpture trail that brought a burst of colour to Swindon over the summer in 2023. The Grand Auction raised money for Julia’s House children’s hospice, which … Read More
CASE STUDY: Miffy First UK Food Pop-Up In July 2022 the UK’s first Miffy food pop-up launched in London. Created in 1955, Dick Bruna’s classic character Miffy is a global brand with entertainment platforms and consumer products spanning numerous categories and age ranges. In July 2022 the UK’s first Miffy food pop-up launched in London. … Read More
MIFFY Brand Activations Created in 1955, Dick Bruna’s classic character Miffy has multi-generational appeal with consumer products spanning babies, toddlers, kids and adults. As the brand’s UK PR and social agency, Highlight’s remit includes delivering brand activations to drive consumer awareness and social engagement. Our Role On board a series of UK brand partners for 2022 … Read More
MIFFY Social Content Created Created in 1955, Dick Bruna’s classic character Miffy has multi-generational appeal with UK licensed consumer products spanning babies, toddlers, kids and adults. Highlight manages the brand’s UK communications, including all social content, paid ads and daily community management. Our Role Increase UK social community YOY by 5% in 2021 On board paid & … Read More
#SylvanianCottageCore Social Content Created in Japan in 1985, Sylvanian Families is an iconic collectable toy range that inspires imaginative play through a fictional world of miniature animals living in dolls houses. Highlight manages the brand’s UK social channels with content generation and daily community management. Our Role Devise a new creative platform for the brand’s … Read More
#MolangKindnessCrew Influencer campaign & charity partnership ‘Molang’ is a kawaii digital bunny character loved by Gen Zs worldwide. IP owner, Millimages wanted an integrated campaign to convey the character’s core value of kindness to build an engaged UK audience. Our Role Build consumer awareness and advocacy of Molang’s core values Drive social engagement with a … Read More
Paris to Your Living Room! Miraculous Influencer campaign ‘Miraculous’ is a popular kids’ animation broadcast in 120 countries. IP owner, Zag and UK licensing agent, Bulldog wanted an engaging influencer campaign across Youtube and IG to showcase new products. Our Role Generate influencer content across Youtube and IG in Q4, 2021 Drive fan engagement and … Read More
Melissa & Doug Integrated PR campaign Global toy company Melissa & Doug’s mission is to create timeless toys that foster open-ended play. To drive UK consumer awareness, we devised ‘the Gift of Play’: an integrated campaign to amplify the brand’s DNA. Our Role Drive UK awareness of Melissa & Doug as a leading toy brand … Read More
#MiraculousMoves TikTok campaign ‘Miraculous’ is a popular kids’ animation broadcast in 120 countries. IP owner, Zag and UK licensing agent, Bulldog wanted an engaging TikTok campaign to build a buzz ahead of upcoming consumer products launches. Our Role Generate ‘Miraculous’ content on Tiktok Drive fan engagement and generate positive brand sentiment Drive sales of licensed … Read More
‘SOL’ Kids’ TV film premiere ‘Sol’ is a film about a boy’s journey through grief which premiered on the 2020 Winter Solstice. With seven TV broadcasters all premiering ‘Sol’ simultaneously, producer Paper Owl Films wanted to drive tune-in across national and regional audiences. Our Role Co-ordinate PR for ‘Sol’, liaising with seven broadcasters & funders … Read More
On The EDGE Conservation Kids’ V-tuber Launch To protect Evolutionarily Distinct and Globally Endangered species, On the EDGE Conversation created a series of V-tubers – humanised animal characters whose lifestyle vlogs, aimed at Gen Zs, highlight their endangered status. Our Role Promote the launch of OTEC’s V-tubers to kids’ IP trade media Profile the series’ … Read More
MIFFY Anniversary PR Created in 1955, Dick Bruna’s classic character Miffy has multi-generational appeal with design-led licensed consumer products for babies, toddlers, kids and adults. In 2020, Miffy celebrated her 65th anniversary. Our Role Use Miffy’s 65th anniversary to build consumer awareness Target parents, grandparents and design-loving adults Integrate activity across PR, social, partnerships and … Read More
MOLANG Influencer Partnership with GBBO star With nine billion GIPHY downloads, kawaii bunny Molang is a global social media hit with millennials and Gen Z, although UK awareness is limited. A high profile influencer partnership – based around food or fashion – is a ‘grass roots’ way to reach British teens and young adults. Our … Read More
MOLANG Millennial PR & Influencer Campaign Molang is an animated bunny character, initially launched as a global pre-school TV property. However, with over 8 billion GIPHY downloads in two years, Molang is fast becoming a social media star amongst millennials and generation Z. Our Role Make Molang a household name amongst UK millennials Promote Molang … Read More
MIFFY PR, social, influencer & content Created by Dick Bruna in 1955, Miffy is a classic character with multi-generation appeal. Stylish consumer products aimed at babies, toddlers and kids under five years, through to lifestyle ranges for design-loving adults. Our Role Drive brand awareness and consumer product sales across multiple audiences Manage all aspects of … Read More
PAW PATROL LIVE! Promoting a live kids’ show Based on the hit animated TV series on Nickelodeon produced by Spin Master, PAW Patrol Live! “Race to the Rescue” returns to the UK and Ireland in 2020 for comprising 27 dates across 16 cities. Our Role Generate widespread media coverage across UK press to help drive … Read More
SYLVANIAN FAMILIES Launching the UK’s first pop up shop Collectible toy brand, Sylvanian Families launched its first pop up shop during the busy Q4 2019 selling period. Located in Soho, the shop created an immersive experience for fans, with diarama displays, exclusive products and a London-themed photobooth. Our Role Drive awareness of the pop up … Read More
DETECTIVE DOT Driving online sales for kids’ STEM toy Detective Dot teaches coding to kids aged 7+ via fun, interactive offline activities underpinned in computer science. Membership to the Children’s Intelligence Agency arrives in a personalised Megapack, together with spy missions and real-life role play featuring diverse BAME characters. Our Role Raise awareness of Detective … Read More
ITV’S ROBOZUNA Driving tune in for kid’s TV show Produced by ITV and KidsCave, Robozuna is a kids’ CGI animation series centred around 14-year-old Ariston and his homemade robot, Mangle, who battle to free their oppressed home from the evil Combatabots. The second series launched on ITV and CITV in September 2019. Our Role Drive … Read More
ITV’s Robozuna Experiential influencer event to generate content Produced by ITV and KidsCave, Robozuna is a kids’ CGI animation series centred around 14-year-old Ariston and his homemade robot, Mangle, who battle to free their oppressed home from the evil Combatabots. The second set of episodes for series 2 dropped on ITV and CITV February 2020.
THUNDERBIRDS ARE GO! PR & Influencer content to drive tune-in A remake of the iconic 1965 Gerry and Sylvia Anderson show, ITV’s rebooted Thunderbirds Are Go uses models and CGI animation to introduce the adventures of the Tracey brothers and International Rescue to a new generation of fans. Our Role Drive tune-in for the launch … Read More
LEGO BRICKMAN EXPERIENCE Press Launch for family toy event Made from over five million LEGO® bricks, the Brickman Experience showcases some of the world’s largest LEGO® models created by Ryan McNaught, a certified LEGO® professional. The interactive family exhibition opened in the UK for the first time in Leicester in March 2020. Our Role Generate … Read More
ANGRY BIRDS Influencer campaign to drive pre-Christmas sales Angry Birds is a gaming phenomenon, with 4.4 billion downloads (more than half the world’s population) plus two movies, numerous TV series and hours of YouTube content. International consumer products are aimed at adults and kids aged 4-12 years. Our Role Drive Angry Birds UK toy and … Read More
Launched in 1985, Sylvanian Families is a global toy brand, featuring collectable woodland animals, dolls’ houses and accessories. Launch the new Sylvanian Families Town Drive sales across the new Town and existing range Recruit a new generation of 5 year olds, whilst targeting core collectors Continue to build a large social audience, engaging with original … Read More