CASE STUDY: Kallo Mini Veggie Cakes NPD Food Launch Launching a new, innovative mini format. From snacks packed full of flavour to organic stocks and gravies, Kallo’s creations are made with good, honest, and natural ingredients. In March 2022, the brand launched its veggie cakes in a new, innovative mini format, to tap into the … Read More
Papa Johns Must-have Halloween accessory To drive demand for Papa Johns Halloween range, we put a spooky spin on the brand’s successful track record in merch drops. Bringing together two fan favourites – Papa Johns iconic Special Garlic Sauce and Stranger Things S4. Our Role Generate buzz to keep Papa Johns front of mind at … Read More
Papa Johns Chorizo-style lipstick launch In homage to chorizo’s space heritage, Papa Johns launched its new meaty range with an out-of-this-world global marketing campaign. Our job was to connect ‘Planet Chorizo’ to Earth, and fuelled by Gen Z food and beauty trends, the idea for a lipstick like no other came to fruition… Our Role … Read More
Whole Earth Drizzler NPD Food Launch Whole Earth – the UK’s number one peanut butter makes food that is good for you and good for the earth. In May 2022, the brand unveiled Drizzler – the first and only squeezey peanut butter to launch in UK supermarkets. Our Role Develop a grassroots campaign to get … Read More
Papa Johns World’s biggest NFT giveaway Papa Johns wanted to promote the return of its Cheddar range by re-running its successful 2021 Papa X Cheddar campaign, but with a new creative and commercial twist. Our Role Devise a new, innovative and globally relevant PR angle Drive $750k+ sales of Cheddar pizzas over eight weeks Attract … Read More
Papa Johns Global product launch To launch Papa Johns’ new ‘all seed, no weed’ Hemp Sticks in the UK and selected international markets, we devised a creative PR campaign to convey hemp’s superfood status and target the brand’s core target audience – Gen Zs. Our Role Generate strong PR buzz which strengthens Papa Johns’ food … Read More
Clipper Tea Media Survey Clipper, the UK’s number one organic Fairtrade tea brand, offers delicious, natural flavours that are good for people and planet. In 2022 the brand’s core marketing campaign focuses on the great taste of its tea. . Our Role Amplify Clipper’s 2022 taste campaign – which challenged consumers to ‘Make it Better’ … Read More
KALLØ Stock Pastes NPD Food Launch Kallø – market leader in rice and corn cakes and owned by Ecotone UK – is a brand with a mission to create products that are better by nature. In 2021, to stir up the stocks category, the brand launched an industry-first format: stock ‘paste’ in a squeezable tube.
FOOD FOR BIODIVERSITY Ecotone Corporate PR Ecotone – Europe’s largest, independent natural and organic food company – owns household brands such as Whole Earth peanut butter, Kallo, and Clipper Teas. To underpin its mission of ‘food for biodiversity’, Ecotone wanted to explore consumer understanding of biodiversity and how its loss is determining the future of … Read More
‘WHOLE WAY TO STOKEYO’ Whole Earth PR Stunt Whole Earth makes the UK’s number one peanut butter, with natural ingredients and no added sugar. To leverage its sponsorship of Team GB for the 2020 Tokyo Olympics, the brand needed a PR stunt amplifying its ad strapline ‘With you the Whole Way’. Our Role Leverage Team … Read More
Papa X Cheddar Global Product Launch To launch Papa Johns’ new range of Cheddar pizzas in nine international markets, a creative concept was needed to position Cheddar – one of the world’s oldest cheeses – as a premium and on trend ingredient for Gen Zs (Papa Johns’ core customer base). Our Role Drive Cheddar pizzas … Read More
Papa Johns’ ‘House of Papa’ Live music event To introduce its new Fresh Soul pizza range, Papa Johns wanted to use the power of music to share good times and let souls sing again worldwide after lockdown. Turning the tables, quite literally, on Papa Johns’ music-inspired marketing campaign film was our starting point. Our Role … Read More
KALLØ Veggie Cakes NPD Food Launch To disrupt the rice cake category, Kallø launched new ‘veggie cakes’ packed with on-trend pea protein and exciting flavours e.g. beetroot and spinach & pesto. Our integrated campaign spanned trade PR and product placement to drive consumer trial and sales. Our Role Raise awareness of Kallø’s new, flavour-packed veggie … Read More
WHOLE EARTH News & Content Generation Whole Earth makes the UK’s number one peanut butter, with nothing but nature added. When new high-sugar spreads entered the category, we devised a campaign to promote Whole Earth’s versatility as a low-sugar breakfast option. Our Role Champion Whole Earth as a no-added sugar spread Amplify the brand’s ATL … Read More
KALLØ Stocks Multi-Channel NPD Launch Made with purely organic ingredients, Kallø’s plant-based stock cubes add delicious flavour to homecooked dishes. To drive trial and sales of Kallø’s new Organic Umami and Organic Sriracha stocks, we ran an integrated campaign spanning PR, influencers and content creation. Our Role Champion new stock flavours and build brand USPs … Read More
MOST WANTED WINES Social Challenge with influencers Most Wanted Wines’ vision is simple – to get everyone to enjoy delicious wines, without eye-watering prices and pretentious wine chat. To amplify the brand’s biggest ever giveaway, we devised a dual influencer and UGC campaign to promote the prizes and spread festive cheer via Instagram. Our Role … Read More
CHARLIE BIGHAM’S NPD Launch: Full Pastry Pies Charlie Bigham’s is one of Britain’s most exciting, fast-growing food brands, creating delicious dishes for foodies. In response to growing consumer demand, October 2019 saw Bigham’s launch its Full Pastry Pies range. Our Role Announce the launch of Full Pastry Pies to national, consumer and trade media Help … Read More
CHARLIE BIGHAM’S Foodie influencer campaign Charlie Bigham’s is one of Britain’s most exciting, fast-growing food brands, creating delicious dishes for foodies – putting in all the care and attention that you would if you were to cook them yourself. Using top quality ingredients, the popular premium food brand helps people steal back quality time. Our … Read More
PURITION Promoting a healthy meal in a glass Purition makes healthy eating quick and easy for all. This British-owned start-up makes real food alternatives to protein shakes using nuts, seeds and vegetarian proteins. It’s a nutritious meal in a glass you can make in 30 seconds. Our Role Build awareness of Purition as the healthy, … Read More
CHARLIE BIGHAM’S NPD Launch: Proper Puds Charlie Bigham’s is one of Britain’s most exciting, fast-growing food brands, creating delicious dishes for foodies – putting in all the care and attention that you would if you were to cook them yourself and using top quality ingredients. In February 2020, Bigham’s unveiled its Proper Puds range, the … Read More
Clipper Teas Bags more to feel good about Clipper has always done things differently. So when the Fairtrade brand announced that it would be ditching plastics – with the world’s first plastic-free, non-GM and unbleached heat-sealed tea bag, supported by fully recyclable tea bag envelopes – we knew that ethical tea-lovers would rejoice. Our Role … Read More
Whole Earth Natural down-to-earth goodness Whole Earth makes delicious food with nothing but nature added. The long-established brand has carved out a solid fanbase for its market-leading nut butters, as well as store cupboard essentials and refreshing drinks. Our Role Secure positive coverage in target national and lifestyle press Use media relations to highlight the … Read More
Charlie Bigham’s Showcasing an extraordinary place to work Charlie Bigham’s is one of Britain’s most exciting, fast-growing food brands, creating delicious dishes for foodies – putting in all the care and attention that you would if you were to cook them yourself. Using top quality ingredients, the popular premium food brand helps people steal back … Read More
Charlie Bigham’s Promoting delicious new dishes Charlie Bigham’s is one of Britain’s most exciting, fast-growing food brands, creating delicious dishes for foodies – putting in all the care and attention that you would if you were to cook them yourself. Using top quality ingredients, the popular premium food brand helps people steal back quality time.
CHARLIE BIGHAM’S Sharing a Great British success story Charlie Bigham’s creates delicious dishes for foodies – putting in all the care and attention that you would if you were to cook them yourself. Using top quality ingredients, the popular premium food brand helps people steal back quality time by doing all the dinner prep for … Read More
Mrs Crimbles Trade PR for delicious, gluten-free treats Mrs Crimble’s, the pioneering gluten-free brand from Ecotone UK, creates liberating and delicious baked treats so everyone can have their cake and eat it. Our brief Build Mrs Crimble’s trade profile as a leader in sweet and savoury gluten-free products Raise awareness amongst key trade audiences of … Read More
Trade PR for ‘delightfully nonsense free’ brand Kallo makes market-leading, organic rice cakes as well as other savoury snacks, stocks, gravies and cereals – using only natural ingredients and no artificial additives. Our brief Enhance Kallo’s brand profile within food trade and marketing press Highlight Kallo’s commitment to healthier-on-the-go snacking Raise awareness of Kallo’s … Read More
Boosting trade awareness of Fairtrade brand Clipper Teas is a different kind of tea company, producing a range of hot drinks that are natural, fair and delicious. It was the first tea company in the UK to be Fairtrade-accredited. Build Clipper’s trade profile as an ethical hot drinks innovator, committed to great taste Highlight … Read More
Ecotone UK is a natural and healthy food business, and the company behind pioneering brands including Clipper Teas, Kallo, Whole Earth and Mrs Crimble’s. Raise Ecotone’s profile amongst national, business and trade media Highlight its purpose-driven ‘connecting to nature’ mission Drive activity with partners like Fairtrade Foundation and B Corp Enhance internal communications across Ecotone … Read More