Clipper Teas, the Fairtrade tea brand owned by Wessanen UK, has launched a new campaign for its green tea range to encourage consumers to ‘turn over a new leaf’ in 2016.
An effective PR strategy is vital for success. Most business owners are short on time, so getting it right first time is essential. But where do you start?
Content marketing is on the rise. It’s little wonder. Content has never before had such an essential role to play for B2B and consumer marketers alike. But what exactly is it, and how does it work?
We’re thrilled to announce we’ve won gold for ‘Best Use of Social Media’ in the 2015 South of England & Channel Islands PRide Awards (run by the CIPR).
After a national search and thousands of votes by fans, a picturesque village in Hampshire has been officially ‘twinned’ with Sylvanian Village.
A specialist training college that helps 16-19 year olds get fit and ready for employment, including rewarding careers in the Armed Forces, has been officially launched in Croydon.
Aspiring sports coaches and fitness instructors in Wales can now benefit from the opening of a new MPCT Sports Academy in Tonyrefail, Rhondda Cynon Taf.
A study commissioned by Tiny Pop has found that despite increasing demands, UK families now manage to enjoy more quality time together than ever before.
The microblogging platform has announced both new features and redundancies as it evolves its offering. Highlight PR explores what Twitter’s future holds.
To mark the launch of Miffy’s Adventures: Big and Small on Tiny Pop, Highlight PR held a ‘Surprise Party’ on Twitter to #CelebrateMiffy.
Capturing media interest and attracting the press to a launch event is a task that should not be taken lightly. When planning, it pays to remember five top tips.
Highlight PR has been shortlisted for two Social Buzz Awards this year for its Miffy and Sylvanian Families work.
A brand new CGI pre-school show featuring Dick Bruna’s classic character, Miffy launches tonight on Sony Pictures Television’s Tiny Pop channel.
Over 50 aspiring soldiers have demonstrated the Military Preparation College’s active curriculum at a presentation organised by Caerphilly AM Jeff Cuthbert.
Young students gain unique perspective of working in the Armed Forces at special event in Ryde that used technology to provide immersive experience of real combat situations.
BEcause’s new Brand Value Generator helps clients to predict both hard returns and softer measures by taking a scientific approach to the challenge of evaluating the wider impact of experiential marketing campaigns.
Highlight has been appointed as the PR agency for the luxury yarn brand, TOFT – a modern British craft company based in rural Warwickshire.
Brand experience agency BEcause has unveiled a new brand identity and website, and made two senior strategic appointments, as it puts ‘Brand Love’ at the heart of its proposition.
Highlight PR has been shortlisted in the 2015 South of England and Channel Islands CIPR PRide Awards for Best Use of Social Media for its consumer strategy for Sylvanian Families’ 30th Anniversary.
Highlight PR’s director Alison Vellacott, joined 42 international licensing colleagues last week on the Miffy and Friends Charity Cycle Challenge from London to Utrecht, arriving in time for the Grand Depart of the 2015 Tour de France.