Young students gain unique perspective of working in the Armed Forces at special event in Ryde that used technology to provide immersive experience of real combat situations.
BEcause’s new Brand Value Generator helps clients to predict both hard returns and softer measures by taking a scientific approach to the challenge of evaluating the wider impact of experiential marketing campaigns.
Highlight has been appointed as the PR agency for the luxury yarn brand, TOFT – a modern British craft company based in rural Warwickshire.
Brand experience agency BEcause has unveiled a new brand identity and website, and made two senior strategic appointments, as it puts ‘Brand Love’ at the heart of its proposition.
Highlight PR has been shortlisted in the 2015 South of England and Channel Islands CIPR PRide Awards for Best Use of Social Media for its consumer strategy for Sylvanian Families’ 30th Anniversary.
Highlight PR’s director Alison Vellacott, joined 42 international licensing colleagues last week on the Miffy and Friends Charity Cycle Challenge from London to Utrecht, arriving in time for the Grand Depart of the 2015 Tour de France.
British Gas is staging a series of dance-themed events in shopping centres across the UK, with schoolchildren competing to win a share of almost £1m of Energy Makeovers for their schools. The roadshow is organised by brand experience agency BEcause.
Boursin, the indulgent French cheese brand owned by Bel UK, has launched a new virtual reality roadshow through BEcause to give consumers a more sensory experience of its products.
A new college for 16-19 year olds focused on active learning and character education has been officially launched in Newport, with help from Cardiff, Bridgend and Rhymney MPCT students.
Landscape architect Grant Associates has received an award from the Earth Champions Foundation for its contribution to protecting the planet’s environment.
Dick Bruna’s classic storybook character, Miffy, celebrated her 60th birthday yesterday with a make-over guaranteed to ensure the bunny’s popularity endures for future generations.
Malt scotch whisky brand The Macallan has unlocked the doors to its temporary London lair for a fully immersive brand event. Experiential marketing agency BEcause created the memorable and magical brand event.
Students from South Wales’ Military Preparation Colleges were put to the test this week in a gruelling sailing challenge in difficult weather conditions.
A design team led by landscape architects Grant Associates and architects MVRDV has been shortlisted by the Urban Redevelopment Authority (URA) of Singapore to develop an overall concept master plan for the city’s 24km-long Rail Corridor.
Bath’s historic Queen Square became the home for a magical “Forest of Imagination” this weekend, put together by a team of local creative organisations in a free 4-day contemporary arts event for the City.
A former soldier from Wales who set up a specialist college to help teenagers prepare for rewarding careers in the Armed Forces has won a top regional business award for his directorship.
A new college dedicated to helping 16-18 year olds prepare for a rewarding career in the Armed Forces has opened in Wolverhampton, and is already welcoming applications from aspiring military teenagers.
Britain’s knowledge of nature is dwindling to worrying new levels with younger generations now less clued up than ever, according to a shocking new study.
One in five parents believes it’s more important for their child to be successful and wealthy than happy and healthy when they are an adult, research has revealed.
The Military Preparation College (MPCT) has launched a major recruitment drive for 16-19 year olds who want to boost their fitness, confidence and employment prospects.