Highlight PR has been appointed by licensing agent Metrostar to promote a new range of Dear Zoo licensed products to coincide with the 30th Anniversary of the classic picture book.
Miffy’s first ever App for iPad, ‘Miffy’s Garden’ is the most popular paid for iPad ‘books’ app, racing to number 1 in the iTunes charts just 24 hours after it was launched.
Dutch-based media company Sanoma Media Netherlands BV has hired Highlight PR to help launch a new “Miffy’s Garden” iPad App to UK consumers.
Creative awards in the marketing industry are a bit like marmite – you either love them or hate them. For all the time, money and effort they take, are they really worth it?
It’s been an action-packed year so far for Miffy, as this classic children’s character celebrates her 55th anniversary throughout 2010. As we enter the final quarter with Christmas on the horizon, we look back at some of the highlights.