Home delivery has been a lifesaver for many over the last two years, but we took it to new heights this week with a PR stunt involving Matt Pritchard undertaking the UK’s ‘highest’ food delivery drop.
It’s been two years since the last London Toy Fair, so we were excited to be back at Olympia this week….
The moat at the Tower of London is set to be encircled by millions of flowers next summer to celebrate the Platinum Jubilee of Her Majesty The Queen.
Marking World Vegan Month, Papa John’s is using real crew members – for the first time internationally – as the stars of its latest global Plant Love marketing campaign.
If you’re a new parent, you may have heard of Charlotte Stirling-Reed.
Highlight PR helped pizza brand Papa John’s launch an exclusive drop of customised delivery driver uniform.
When used correctly, Instagram Reels will get eyeballs onto your content and clicks to your profile.
Whole Earth peanut butter nut, Jamie Ramsay, is going the Whole Way for Team GB.
Highlight has been hired to promote the first virtual influencers for kids.
Last week’s NPD report on the UK toy industry in 2020 was welcome news at Highlight.
Is TikTok marketing right for your brand?
Highlight PR celebrates two Gold wins at the PRCA Awards 2020.
We’re excited to announce our new client partnership with Paper Owl Films.
We catch up with Instagrammer and food blogger Vicky Coates (@cleanleanbakes), on a typical week as an influencer.
We’ve rounded up some of our clients’ online and socially-distanced initiatives during Covid-19 and lockdown.
Which are the brands that are hitting the mark with their #StayHome campaign content?
How do you communicate your brand’s ethical credentials to a growing number of conscious consumers?
Celebrities. Social superstars. Macro, micro and nano influencers. Which is the best fit for your next campaign?
It was another great night for Team Highlight at this year’s CIPR PRide Awards South of England & Channel Islands.
We shed light on life as a digital influencer as we catch up with established parenting influencer @xivybeauslifex
Influencer marketing is now hugely, well, influential. But with so many ‘influencers’ going head-to-head in the very crowded social media arena, where do you begin?
The key to influencers’ appeal is their authenticity: but not all influencers are as genuine as they first appear. If you’re thinking of embarking on an influencer campaign for your brand, be sure to choose carefully.
Highlight PR has been shortlisted for six industry awards – including ‘Outstanding PR Consultancy’, as the agency celebrates its 20th anniversary this year.
Turning heads in a big way, the world’s smallest fashion show for collectible toy brand Sylvanian Families has picked up another industry award, being named ‘Integrated Campaign of the Year’ at the 2019 PRCA Dare Awards in Bristol.
Our attention spans have never been smaller. In the face of a relentless stream of breaking news, and with mobile devices ever-present, there’s never been a better time to tell a story quickly.
The humble blog is now one of the most powerful tactics within the content marketing toolkit, offering up big commercial benefits. Find out why.
Team Highlight was delighted to be recognised by both The Drum Awards and CIPR PRide Awards for consumer-led campaigns this year.
We love bringing personalities and characters to life on social. The starting point is finding the right tone of voice which really captures the brands’ values.
What does it take, these days, to make the leap into shopping baskets? How can your brand rise above its competition and strike a chord with consumers? A well-executed, honest and strategic PR for you in 2018.
What do you stand for? What defines your brand? What’s your mission? Conscious consumers are looking for firms that do business the right way, and positive PR lies at the heart of this.
Good things come in pairs. A widely accepted saying that’s particularly true in the world of licensing. We look at some great win-win partnerships involving children’s character brands.
A picture really is worth a thousand words. Today, that statement couldn’t be more true; we live in a world where Emoji is now the fastest-growing language and 80 million photos are uploaded to Instagram every day. Wow.